ICE blogs

December 12, 2007

Agreement on food ads aimed at children

Filed under: advertising ethics — news_editor @ 8:55 pm

The International Herald Tribune reports that the majority of large food and drinks makers in Europe have agreed to stop targeting ads for poor quality food at children under the age of 12. The voluntary agreement, after pressure from the EU, covers print, television and Internet ads. The companies - including Coca-Cola, Groupe Danone, Burger King, General Mills, Kellogg, Kraft Foods, Mars, Nestlé, PepsiCo, Ferrero and Unilever - have not yet detailed what quality food means, but are talking of nutritional criteria which they will develop before the agreement comes into force at the end of 2008. They have also agreed to limit their promotional efforts in schools.

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Security Code:

Powered by WordPress